Improving Trends?
November 6th, 2006 by John Lawrence
Business metrics for certain sectors of the IT world aren’t all that bad. Here are a few data points:
- Online consumer spend in the third quarter was up 16% vs. Q3 ‘05
- Internet advertising revenues continue to be one of the highest growth advertising segments with $7.9 billion of spend in 1H ‘06
- Spend on broadband internet access is projected to grow 41% in ’06 over ’05 with a CAGR of 28% through ‘09
- Corporate IT spend has lower growth rates than in the late 90’s but the aggregate dollars are meaningful.
- Wi-Fi hot spots continuee to be built - 47% expected growth in the number of commercial Wi-Fi hots pots in ‘06 vs. ‘05
- The Newspaper Association of America reports a trend we all know - continuing decline in print subscriptions (2.8% so far this year). However, they are seeing strong increases in visits to newspaper websites
- Mobile device growth continues to power good growth for semiconductors
However, just to keep reality in check, the hangover from the late 90’s spending spree by corporate IT groups is still an ever present part of most current day IT spending decisions. If you are selling into the IT budget, there hopefully will in fact be a budget for your product and the product must have a compelling value proposition and clearly reduce costs elsewhere in the organization.
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